THE IMPACT OF BRANDED PODCASTS ON CONSUMER ENGAGEMENT: AN EVALUATION OF A MEDIA COMPANY IN PORT HARCOURT.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Branded podcasts have emerged as a novel medium for engaging consumers through storytelling, expert interviews, and immersive audio experiences. Media companies in Port Harcourt are increasingly leveraging branded podcasts to build deeper connections with their audience and enhance brand engagement (Okafor, 2023). Podcasts offer an intimate and engaging format that allows brands to convey their values, insights, and expertise in a relatable manner. By delivering content that resonates with listener interests, branded podcasts can significantly improve brand recall and foster loyalty. The episodic nature of podcasts also encourages repeat engagement, as audiences return for new content regularly. However, producing high-quality podcasts requires substantial investment in production and talent, and maintaining listener interest over time poses challenges. This study evaluates the effectiveness of branded podcasts in driving consumer engagement for a media company in Port Harcourt, examining metrics such as listener growth, engagement rates, and feedback. The research aims to provide insights into best practices for integrating podcasts into broader marketing strategies (Ibrahim, 2024).
Statement of the problem:
Despite the growing popularity of branded podcasts, media companies in Port Harcourt face challenges in sustaining long-term listener engagement. Production costs, content fatigue, and inconsistent quality may lead to declining audience numbers and reduced brand impact (Okafor, 2023). These challenges underscore the need for an evaluation of podcast strategies to enhance consumer engagement (Ibrahim, 2024).
Objectives of the study:
To evaluate the impact of branded podcasts on consumer engagement.
To identify challenges in sustaining podcast listener interest.
To propose strategies for optimizing branded podcast content.
Research questions:
How do branded podcasts influence consumer engagement?
What challenges affect the longevity of podcast audiences?
What measures can improve podcast effectiveness?
Significance of the study:
This study provides valuable insights into optimizing branded podcasts to enhance consumer engagement, offering media companies in Port Harcourt strategies to build a loyal audience and reinforce brand identity (Ibrahim, 2024).
Scope and limitations of the study:
The study is limited to a media company in Port Harcourt, Nigeria, focusing exclusively on the role of branded podcasts in consumer engagement.
Definitions of terms:
Branded Podcasts: Audio programs created by a brand to promote its message and values.
Consumer Engagement: The level of interaction and involvement of listeners with a brand.
Media Company: A business that produces and distributes content across various platforms.
Related Project Materials
THE IMPACT OF COST CONTROL STRATEGIES FOR RETAIL AND E-COMMERCE BUSINESSES
Abstract: THE IMPACT OF COST CONTROL STRATEGIES FOR RETAIL AND E-COMMERCE BUSINESSES
This study investigates the impact of cost control s...
An investigation of AI-powered customer insights on digital marketing optimization: A study of a tech firm in Port Harcourt
Background of the study:
AI-powered customer insights utilize machine learning algorithms to analyze large datasets, providing valuable i...
EFFECT OF THINK-PAIR-SHARE INSTRUCTIONAL STRATEGY ON SECONDARY SCHOOL STUDENTS’ ACADEMIC ACHIEVEMENT, RETENTION AND SELF-EFFICACY IN FINANCIAL ACCOUNTING IN ABIA STATE
Background to the Study
Business organizations are set up with the principal objectives of creating wealth for the owne...
THE EFFECT OF FRAUD AND RELATED FINANCIAL CRIMES ON ONLINE BUSINESS
Background of the Study
Small and medium-sized enterprises (Business)...
The Impact of Capital Structure on the Financial Performance of Flour Mills of Nigeria in Kebbi State
Background of the Study
Capital structure refers to the combination of debt and equity used by a company to finance its operations and gr...
Analysis of the Use of 3D-Printed Models for Engineering Prototyping in Federal University of Technology, Minna, Niger State
Background of the Study
The advent of 3D printing technology has revolutionized engineering prototyping by enabling rapid,...
THE EFFECT OF CLASS SIZE ON EFFECTIVE TEACHING AND LEARNING OF JUNIOR SECONDARY SCHOOLS” A CASE STUDY OF IKPOBA OKHA LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The purpose of this research work is to investigate the effect of class size in effective teaching and lear...
An assessment of informal education’s impact on students’ ability to appreciate traditional storytelling in Jema’a Local Government Area, Kaduna State
Background of the Study
Traditional storytelling has long served as a medium for cultural transmission, moral education, a...
The Impact of COVID-19 on Audit Practices in Nigeria: A Case Study of KPMG Nigeria
Background of the Study
The COVID-19 pandemic has disrupted business operations globally, including the auditing profess...
ASSESSMENT OF AWARENESS, ATTITUDE AND PRACTICE TOWARDS OBSERVATION OF RETINOBLASTOMA AMONG MOTHERS OF UNDERFIVE CHILDREN IN NIGERIA
Background of the Study
The eye is one of the five major sense organs of the body, which makes vision possible. Problems associated with...
